HOT96 is a dynamic Urban English/Kenyanese radio station that blends both English and Kiswahili languages to offer a unique listening experience. HOT96 provides listeners with valuable information that enhances their lives while also entertaining them. Its audience comprises a mix of urban and peri-urban listeners, allowing the station to connect with a broad demographic.

HOT96 embraces the aspirational lifestyle, where listeners prioritise making money, having fun, and building relationships, which they document on social media.