Mambo Mseto an entertainment show that runs between 1-4pm on weekdays hosted by the sensational trio in their ‘himaya’ that loosely translates to kingdom led by King Mzazi Willy M Tuva, Queen Kadot Selly Amutabi and rais wa mix Dj Flash.
The target audience for Mambo Mseto is Kenyan person between the age of 25 to 35 . This person has either finished college or is in the last years of college. They have a job or hustle of a kind with an average net income of about Ksh 50,000. This group is always looking for new ways to make extra money and will try small business or part time jobs from time to time. They have access to loan facilities from banks but prefer mobile money lending apps for convenience and privacy. They would like to have an insurance cover but find it expensive. They have access to a smart phone, Wi-Fi and or mobile data. Their focus on social media is what’s trending in entertainment and may take a minute or two on politics .They spend time browsing for jobs and opportunities and apply online where it interests them. They communicate mostly through WhatsApp or text messages and are active on social media. Their recreation is Friday night out kind of thing and weekend soccer. They live on their own are dating and plan to settle down soon.
The selling point for Mambo Mseto is exclusive news and interviews on the East African entertainment scene. This show is also exclusive to discovering and nurturing talent in the region. Big names in the region trace their success and rise to fame on this show. Diamond Platnumz, Bahati, Sauti Sol, Hart the Band, Ali Kiba and many more all have had their start and rise to fame through Mambo Mseto. Mzazi Willy M Tuva is a connecting person for entertainment in East Africa with networks in Kenya, Uganda, Tanzania, Rwanda and South Sudan where he gets daily updates from reporters in these countries and beyond.
Mmabo Mseto is hosted by two presenters and a DJ making it the perfect place for entertainment and conversation . I opens with a 6 minute DJ mix of the hottest music across the globe. What people would be singing and dancing to at a particular period .