Ngogoyo means excessive sweetness. This is a personality driven show that plays kikuyu oldies from as early as the 70s. Kamau Kang’ethe brands himself as a governor who is also a great investor hence lives the lavish lifestyle of the rich. He has a detailed entourage that comprises of his press, security, doctor among others and they come accompanying the “governor” with 6 guzzlers. The show thus has a niche market of rich Kikuyus who believe in creating wealth and have the money to make that happen. It targets 30+ middle class male.

SEGMENTS
12.10pm
Ngogoyo Mbili Mbili
The show begins with the presenter playing 2 songs back to back after which he takes/ reads shout outs from the listener who are signing in in to the show.

12.30pm
Mbili Mbili sponsorship-
These are songs that are requested/played for various Ngogoyo sponsors

-Business tips-
Given the nature of the show, every half past throughout the show the presenter gives tips on how to create, guard and increase wealth.

1.00pm
News Bulletin

1.10pm
Ngogoyo back to back
These are songs that have part 1&2 and are played back to back.

1.30pm
Business Tip-REPEAT

1.35pm
Ngogoyo Shout outs
People call in/ text on where they are enjoying their tumbukiza and having investments meetings as they have a good time.

2.00pm
News Headline

2.15 Pm
Gukerura
Its official time to have a drink and he now tells people to enjoy their drinks as they listen to Ngogoyo.

2.30
Business Tip-REPEAT

2.35pm
Ngogoyo Divas
These are songs done by Kikuyu ladies/women and are played till the top of the hour.

3.00pm
News Headlines

3.10pm
Ngogoyo Modern songs
Here the presenter plays songs that were done in the early 90s into early 2000

3.50pm
Governor’s take off
The “governor” prepares for his take off which is done in style. It starts off with his guzzlers ( Mirau) being wiped, engines then start running , and they take off in a particular, until that of his driver pulls over and the governor leaves.